Rationale
It is always more costly to acquire new customers than to keep the customers you have. Relevant and timely CRM programs can increase renewals. Similarly, an inactive customer, who chose to do business with you at one time, may be persuaded to try again.

Implementation
An interactive CRM platform allows you to communicate with your customers on an individual level and begin a very personalized dialogue based on purchase history, demographics and lifestyle information. Surveys and quizzes help you monitor customer satisfaction and intentions. Responses are tracked automatically and customer response prompts additional questions or bounce back information to counter an issue identified by the response or sell additional products. Current customer data is captured and added to your CRM database.