Rationale
By reminding customers of scheduled service needs or replacement items, upgrades and add-ons you are adding value to the relationship and protecting your business. It is better to pre-empt a potential need by informing the customer in advance.

Implementation
Service reminders can be generated at pre-established intervals that relate to the product or service usage patterns. Communications can be delivered electronically or by direct mail or telemarketing channels, depending on how the customer wants to be contacted. Reminders are also a good time to introduce new products and offers to stimulate sales. Content can be stored and reused when the communications are triggered by the schedule.