Promotions

 

Benefit to you: Customer retention and brand loyalty.

Rationale
Once a customer has purchased multiple products or services from you, they become more entrenched in the relationship and profitable. It then becomes more difficult, and uncomfortable, to switch to another brand.

Implementation
Promotional offers can be delivered to your customers through other brand support communications - newsletters or product information - or as stand-alone offers, based on purchase history and what product or service the customer would most likely benefit from next. Typically, you would have a series of promotional offers relating back to the original purchase. Content can be stored and used on an on-demand or ongoing basis, depending on the purchase.
Our track and prompt function can trigger offers based on customers' actions or inaction, acceptable intervals between purchases or renewals and measured receptivity to new products that you are introducing.



 
Database Design System
 
Is your database an effective marketing and research tool or repository of unused data?
Let us help.
 
 
 
Content Management System
 
Are you delivering and managing your electronic content effectively? Do you know what content has been sent to whom over any given period of time? Did you get the results that you expected?
 
 
 
Email Operating System
 
Does your store want an Internet presence without the expense of a proprietary inventory and marketing system to support it?