Rationale
A customer who has a positive purchase or service experience is more likely to be loyal to your brand and more likely to recommend you to friends. By reinforcing the benefits or advantages of your brand through customer communications, you are developing a relationship that will lead to future purchases or service renewals.

Implementation
Product information exists in printed formats that can be converted to content available at your web site or at a promotional web site. Product updates, add-ons and special offers can be set up to be delivered at scheduled intervals, or triggered by a customer action.