Rationale
Active customers are a company's most profitable and loyal audience segment. A combination of intelligent CRM communications and new product and promotional offers will keep them active. By using the data you have gathered on each customer, you can stimulate interest in new products and generate sales, extending the lifetime value of your customers.

Implementation
New products can be launched through many channels - from email notification directing customers to a designated website to traditional direct contacts, depending on the customers' preferences. The key to success is to match the new product offer and message with the appropriate audience segment. Content can be store and used again for multiple contacts.