Rationale
Customers want to get something extra for being loyal to you. If they can get additional products or services at no cost, all the better. Customers who participate in reward programs tend to shop with you exclusively, rather than go to your competition.

Implementation
You can design a reward program based on points tied to purchase amount, purchase levels or a combination of recency, frequency and monetary value of your individual customers. Customers can be notified of their rewards or access their accounts electronically to check reward status. The program can be administered by you or by Access CRM.