Incoming data

• Capture response data electronically from conventional media – broadcast, print, direct mail and electronic media – email, phone, fax
• Input relevant customer and prospect activity – purchases, inquiries
• Capture demographic and lifestyle data
• Capture customer feedback
• Post customer data to your Interactive CRM Database

Message or Promotional Content

• Images, text, audio and visual reside in the Interactive Response Site and are used to compose highly personalized messages at an individual level.
• Content is used to create a range of CRM solutions.

Outgoing

• CRM sell offers – new products, up-sell, cross-sell.
• Customer education – product information, technical advice
• Request for updated customer profile information
• Interactive feedback – surveys, quizzes 
• Respond to customer inquiries and feedback

Results and Reporting

• Each response updates the customer’s profile and history.
• All results are formatted and posted to the Interactive CRM Database.
• Standard and customized reports are available online in a secure environment.