Users

There are 3 basic levels of access: Authors, Editors and Publishers.  Depending on how you use the system, you will be able to perform different tasks.

Authors

• Manage, create, edit, revise or submit content – articles, stories, reviews, advertising copy, product brochures and more.
• Sort, index, edit, revise or start a new article.
• Review current activity onscreen.
• Index articles.
• Maintain article revision histories.
• Submit their articles to publishers through the system. 
• Ability to add or delete new sources to make up a bibliography.
• Maintain publishing history.

Editors

• Have access to an interface that determines if, when and how each document will be published.
• Have access to publishing history – the system records the date, time and usage information linked to the document.
• Select content for each project.
• Can easily set up a unique system of selectors that filter through the pool of content to produce a thoroughly personalized communication.
• Establish the look and feel of each communication using the selected templates.

Publishers

• Can send content to a publishing database that is identified as usable to multiple publishing templates.
• Can publish highly personalized messages using advanced segmentation.
• Update and maintain e-publishing sites instantly when the publish button is hit.

Content Personalization

• Cross-referencing content and reader preferences by index and sub-index.
• Match article content to an appropriate marketing or advertising content.

Reporting and Tracking

• Real-time reporting
• Measure and report results on an individual and aggregate level.
• Action reporting – opens, click through, reply, forward – to track recipient activity.